At NGR Web Team we are equally proficient at providing small businesses with local internet marketing services as we are at making your business a well renowned entity on the global arena. For majority of businesses the bulk of their existent and prospective clientele is comprised of local visitors. It is therefore prudent to embark on an efficient and cost-effective local search marketing campaign effort to capture this enormous category of clientele. NGR Web Team will in this regard help you to implement such an effort aimed at popularizing your online business among local customers.
What is the necessity of this intervention?
A local internet marketing campaign is absolutely necessary considering that online customers in their search for various products and services are known to typically restrict themselves to their locales. As such an online customer will type in search terms like “flower shop Charleston” or “concierge California”, etc. In this regard it is prudent to ensure that your site is appropriately optimized so as to be easily found by customers in your locality via the search engines. Such optimization is made possible through the implementation of various on-page and off-page activities.
On-page activities: Some of the components that our experts will focus on include keywords, titles, the web pages’ H1 and H2 tags, and the description’s most relevant phrases and keywords. The effect of doing so will be that your website will have a higher probability of making it to the top search results pages more frequently. In addition, by observing your local audience’s most recent searching trends, our experts will ensure that your site’s contents are accordingly updated. This will nonetheless be done in a manner that won’t compromise these contents’ quality.
Off-page activities: The main aspects of off-page optimization that NGR Web Team will take care of include link-building, writing and submission of press releases, writing and submission of articles to appropriate directories, social media optimization, etc.
The third of our approaches in a typical NGR Web Team local search marketing campaign effort involves the astute deployment of superior local listing solutions including Google Places, Bing Local Listing Center, and Yahoo Local. The Yellow Pages were certainly effective as platforms for creating awareness about local businesses; these three solutions are however far much better platforms considering that they’ll create awareness in a far shorter time. Our experts will go about this by ensuring that a most relevant and precise profile of your business is uploaded on each of these three platforms.